This cookie policy describes how we use cookies, tag management and similar technologies on our website.

This cookie policy was last updated on 15 May 2021.

We use cookies, tag technology and similar technologies as described in this cookie policy.¬¬

Please review this cookie policy carefully. It describes our use of cookies, web beacons or bugs, tag technology, IP addresses and our use of other methods to collect and share data regarding the usage of our website. Details of our use of cookies and similar technologies and how to control some of these are outlined below.


A cookie is a small text file that is stored by your browser, and allows it to remember information between web pages and browser sessions. We use a number of "first party" cookies - generated and used by the Avis website – and some "third party" cookies – generated on our site by third parties. They enable us to remember each part of your reservation as you go through the site, remember your customer details and display appropriate content based on your selected options and journey. They also help us to understand user behavior within our website, which means we can make the experience better for you.

Cookies can only store text, which is generally anonymous and usually encrypted.

Cookies are secure – they can only store information that is put there by the browser, which is information the user has entered into the browser or that is included in the page request. They cannot run code and they cannot be used to access your computer. If a website encrypts the information in the cookie, only that website can read the information.

There are two different types of cookies: Session and Persistent. They are used for different things and contain different information.

Session cookies contain information that is used within your current browser session. These cookies are automatically deleted when you close your browser. Nothing is persisted on your machine beyond the time you spend on the website.

Persistent cookies are used to hold information that is used between visits. This data allows websites to recognize that you are a returning customer and react accordingly. Persistent cookies have a lifetime value that is set by the website, which can vary between a few minutes or several years.


Our website also involves the use of tags. Tags are short pieces of code included in our website that direct the user's browser to obtain/capture information about that user, the website page or URL. This information may be used in relation to website functionality, optimisation, analytics, advertising or retargeting purposes. The use of tags on the Avis website involves the sharing of certain information about your device and your interactions with the Avis website with our third party partner(s). 


Cookies are used by the website to keep your session as you progress through the website, keeping track of your reservation details and whether you've logged in. They are used to display relevant products within your journey.

Web analytics cookies, including from our partners Google and Adobe, allow us to track customer interaction within the website. This gives us valuable insights which enable us to improve the website and the products and services we offer.

We also work with partners who will write third party cookies, tags and SDKs which are then used by advertisers on other websites to give you appropriate and relevant advertisements based on your browsing history as well as device identifiers, location information, application data and usage information and installation identifiers. These cookies, tags and SDKs generally do not store personal information enabling other sites to directly identify you, they are based purely on the browsing history and other log data. Certain of these technologies may collect your email address. But this information is only used to ensure that appropriate advertisements are presented on the basis that a device might belong to a person interested in specific content but advertisers do not know who the individual is that owns or is using that device.


We review and assesses information about our existing customers in order to determine the type of person we would like to see our adverts when they are using the internet and to determine criteria for targeting future marketing and advertising campaigns.

In addition to cookies, we use some other similar technologies as follows:

• Web Beacons: small graphic images included on our website or emails or those of third parties to provide analytics information;

• Social widgets: buttons or icons provided by third party social media networks which may collect browsing data and will be received by the third party and are controlled by the third party.


This cookie policy may be updated from time to time. 

If we change anything important about this cookie policy we will notify you through a pop-up on the website for a reasonable length of time prior to and following the change. You may review the cookie policy by visiting our website and clicking on the Cookie Policy link.